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He logs into the Water Cooler system.
Bob watches his show and sees something that he would like to comment on.
Since he has friends who also watch this show, he sees the comments they have been leaving up to this moment.
He types a comment about the CPR scene on screen at that moment.
Bob's comment appears on the left since it is his own - just as he sees his text messages in that app.
At some later point (day, weeks or more) a friend goes and watches the same episode
Bob's friend, Dick, opens the app when he goes to watch that same episode that Bob watched previously.
He enters his name.
The same moment when Bob left his comment happens on Dick's TV
The comment that Bob left all that time ago appears, as though he we there watching right alongside Dick.
© 2012 - A project from Interactive Telecommunications Program at NYU